Digital Signage – A Flexible and Powerful Way to Market Your Business in Tough Times
To gain new clients, or increase the average spend of your current clientele, you need to think outside the box. Whether you are a small or large retailer, providing clients with eye-catching messages and important information is vital. You have to maximise the shopping experience, or you run the risk of losing out on possible sales that can boost revenue. It is time to join South Africa’s top SMEs, who are harnessing the power of digital signage equipment in their businesses, on their shop floors, and at pay points. This equipment is used to arrest attention, boost sales, and avoid costs associated with using ineffective non-digital, static methods of presenting promotions and menus. Discover, as thousands of other South African businesses have, the real advantages, savings, and boosted sales that exist within the pixels of your digital signage equipment.
Influencing Impulse Buying Behaviour
Where you operate in a market that is dependent on impulse, such as retail, takeaway restaurants, florists, and fashion stores, you need to use impulse buying to disrupt your customers’ normal decision-making processes. Using digital signage equipment, you can replace the action of your customer’s logical sequence with an irrational moment of self-gratification. Impulse items appeal to a customer’s emotional side. Items purchased on impulse are not necessarily considered crucial or functional in consumers’ lives. Great signage is important for triggering these impulses. By exposing consumers to these promotional messages at just the right place, and at the perfect time, you nudge your consumers to spot something that stirs a specific passion in them. This, in turn, leads them straight to your tills, with more items in their baskets.
The Obvious Advantage of Digital Signage Equipment
The day and age of paying thousands to print posters, banners, and other promotional items that expire in a short while is over. You can now simply press a few buttons and upload fresh promotional and marketing messages to your digital signage equipment, delivering new messages to your consumers instantly. This is one of the most obvious benefits of investing in cutting-edge digital signage equipment. Aside from the initial investment, you can use this equipment time and again to relay crucial marketing messages, without having to pay for fresh promotional collateral to be printed. Many small to medium enterprises realise the value that digital signage equipment offers beyond its great return on investment. Sure, these signs are excellent at catching the attention of passers-by, upselling impulse buys using carefully executed messages. However, these screens can also raise your company’s profile among consumers and bring a fresh, modern look to your business premises. With a more high-end appearance, your business is well on its way to stand out from its competitors, and to attracting similarly high-end clientele.
Digital Signage Equipment from Teraoka
We are proud to bring our range of advanced digital signage equipment to the Southern African marketplace. Our InfoCard exemplifies our innovative range of digital signage equipment. With an attractive, high-contrast display, this flexible and customisable unit caters to various trades, and improves work efficiency and productivity among your employees. The e.Label digital signage equipment is the perfect example of our offering. It also has a high-contrast display and integrated in it is the Hi-Touch function, acting as a remote PLU pre-set key to guarantee fast and easy PLU retrieval. When tapped, the DIGI PC-based self-service scale automatically receives the PLU. Some of the many advantages of choosing the e.Label include:
- Enhancing your store’s positioning and image;
- Eliminating pricing errors with dependable real-time information and price updates;
- Allowing retailers to engage with dynamic pricing, all the while maintaining complete price integrity; and
- Improving operational efficiency when employees are deployed to other areas.
These are but a few of the many reasons why it makes sense to choose our digital signage solutions.
Choose Teraoka for Retail and Industrial Equipment in South Africa
We are proud of our long history of great service in our industry. Bringing vast buying power to the industry, we are able to keep our rates competitively low, ensuring as many companies and retailers as possible can benefit from our catalogue of digital signage equipment. Contact us to learn more about our company, what we do, and how it can benefit you. We look forward to helping you take your business into the future.