It is often very time consuming to manually print and stick labels onto products for retail purposes. Most retailers have their own way of dealing with this problem, and how this is done usually depends on the size of the operation. Manual labelling can be done in small operations, but in large scale retail businesses some sort of automation is almost always required. With modern technological advances it is now possible to automatically label your product with a retail electronic label which will contain a lot more information than just the price!
The retail electronic label will record a lot of detail about the product and feed this back into your retail stock management system. This may include anything about the product – the weight, price, wholesaler, composition, ingredients, materials, age, expiry date, wholesale price, origin, location, and type. This allows you to keep accurate records of stock movements and makes processes such as ordering stock and keeping track of sales a lot easier. It will show you which products and makes sell better than others, and you will be able to track a lot of different components around your sales.
The retail electronic label can also act as protection measure against theft. The electronic labels can be registered with the in-store security scanner, and as soon as it leaves the store or passes a scanner it sets off an alarm, preventing the shoplifter from leaving with your retail stock!
Other processes that you can automate with electronic label are updates to prices – this means that you can alter prices every time you have a promotion without having to re-label a whole lot of stock. Your marketing drives can be targeted at specific pieces of stock and deadlines set for promotional dates. This means that the correct price will always be charged – before, during and after promotions.
Ensuring price accuracy is not just important for your business income, but also to ensure customer satisfaction. Customers get very irate when they expect to pay one price and charged a different amount! It may even lead to allegations of fraudulent practices, financial fines and a bad business reputation. Best to avoid all of this by automating your pricing with electronic labels and ensure that the correct prices are always charged.
The technology that manages retail electronic labels is easy to install and operate, and functionality can be expanded or changed according to your business needs. There are many types of labels and applications, and it is best to get sound advice from an expert before making a decision.
At Teraoka, we have specialists who deal with most types of electronic labels for the retail industry. Contact our experts for great advice and an effective range of products today for the benefit of your business!