The Digital Age of Product Signage
Since Nikola Tesla discovered how to harness electricity, technology has revolved around the movement of electrons in closed circuits. Computers, lights, and household appliances are all dependent on the flow of electricity. Now, you can harness the power of the digital age as a retailer as well. Digital signage is a requirement for every retailer, which traditionally only meant tagging items with unique barcodes. It does not have to stop there, however, as Teraoka offers a solution for electronic price tags in the retail environment.
An electronic price tag does not remove the need for barcodes on products, but enhances the customer’s buying experience in your shop. DIGI’s electronic shelf labelling (ESL) products deliver a digital shelf-label solution. Normally, a small printed label would be slid behind a transparent plastic display tag, labelling the shelf and the products on it. This label is limited in the space it has, which, in turn, limits the information that can be displayed to the customer. In some cases, customers only care about the price, but at other times, shoppers want more information about a product before buying it.
With DIGI’s electronic shelf labels, a retailer can effectively display electronic price tags on the shelves instead of small labels. These price tags offer crisp and clear display resolutions to ensure that customers can easily read the content on a small digital screen. Using radio waves, these electronic labels are linked to the database of your shop without requiring miles of wire to connect them. The label display is also fully customisable, allowing you to display additional information about the products or promotions directly on the shelf. As they are linked directly, there are other useful advantages to this system.
Incorporating electronic price tags on your shelves will allow you to quickly adjust prices on products and have the new prices displayed on the shelves in real time. This eliminates the need to print new labels for shelves and products when prices change. You can also update the displayed information on every digital label to enhance the customer experience while shopping in your store. In conclusion, DIGI’s ESL systems can enhance your digital signage and result in a more customer-friendly shopping environment.
Whether you need retail scales, label printers, automatic wrappers, or digital signage solutions, Teraoka offers solutions to elevate your business processes. For more information on our products, feel free to browse our website for digital brochures and specifications. Choose Teraoka today as your supplier of retail and industrial equipment and take advantage of the digital age for your business.