Maximising the Impact of Retail Electronic Signage in Stores
Retail stores have adapted to retail electronic signage over static shelf labels as a vital technology tool to grow their business and enhance the customer’s shopping experience. Teraoka’s Electronic Shelf Labelling and e.Label electronic signage affords retailers the opportunity of displaying specials and discounted items accurately and promptly, thereby improving their efficiency and providing customers with more streamlined purchasing options.
Retail Electronic Signage Offers a Visual Strategy
Engaging customers visually is a marketing strategy that has stood the test of time. Whether it is through billboards over busy intersections or advertising new “must have” brands over social media, without clear visibility, retail stores would not be able to sell their range of products. Retail electronic signage forms part of a visible marketing strategy affording retailers the ability to offer discounts and promote specific branded products when needed.
Benefitting Retail Stores
In this digital era, the days of relying on flyers and printed ads to entice customers into stores are slowly waning. Many retail outlets rely on technology to promote specials, apply discounts and provide customers with an all-around pleasurable shopping experience.
- Having retail electronic signage strategically placed throughout a store will automatically draw customers towards specific aisles, allowing retailers to promote certain brand items.
- Interacting digitally with customers enables retailers to analyse buying trends and offer strategic promotions.
- Flashing indicators may provide a sense of urgency that customers might be missing out on exclusive deals, thereby playing a major role in influencing purchasing decisions.
- Signage can be updated and customised in real-time cutting down on the hassle of waiting for printed materials or relying on staff members to insert static content.
- Implementing technology in a shopping experience indicates to customers that they can comfortably enjoy more in-store bargains.
- Retail electronic signage adds a competitive advantage over other retailers.
Teraoka’s Retail Electronic Signage Edge
By integrating multiple software packages, Teraoka’s Electronic Shelf Labelling (ESL) system allows retailers to improve their operating efficiency and provide customers with flexible pricing.
- Accessing the in-store app on their smartphones allows customers to navigate the aisles with ease knowing exactly where they can find items.
- Scanned QR codes download the relevant product information as well as allow retailers to keep control of their inventory.
- High-definition ePaper offers high-screen resolution communications to customers.
- Signage operates over varying temperature ranges.
On-the-go pricing with Teroaka’s DIGI e.Label systems makes it easier for retailers to not only look up the pricing of an item but to have it weighed and priced quickly.
Teraoka’s retail electronic signage systems can turn what would normally be considered an ordeal into a pleasant encounter for customers.
Leaders in Retail and Industrial Weighing Automation
With almost 40 years of experience in retail and industrial weighing automation in the South African market, Teraoka prides itself on being able to supply the perfect product for each customer’s unique requirements. We are continuously expanding our knowledge, products and services by successfully installing store automation systems in multiple supermarkets and factories. Our superior service is on par with the quality of the Teraoka/DIGI Weighing Systems and Anritsu Inspection Systems that we supply to retail supermarkets and the food manufacturing industry.
From portion scales to price card solutions and automatic wrapping machines, we have all the equipment and consumables you could need. Contact us and we will assist you in selecting the right equipment for your store.