The Benefits of Retail Electronic Signage
Retail electronic signage, sometimes known as electronic shelf labelling (ESL), is a technology that uses electronic displays to replace traditional paper price tags.
In this article, the expert weighing and labelling specialists at Teraoka S.A. will delve into the benefits of this progressive technology, and how it can promote customer engagement and drive sales.
What is Retail Electronic Signage?
Retail electronic signage may take several shapes and forms, including electronic posters and advertising billboards, however, for this article, we are going to investigate electronic shelf labelling systems.
This type of retail electronic signage consists of three main parts: label management software, a communication station and a terminal display unit. This equipment can transmit, update and display data for the transfer of information to promote customer convenience.
These devices run with low power consumption and wireless radio communication technology. There are also mobile remote markdown solutions like our Instant MD. The markdown scanner connects to the mobile printer wirelessly which allows the user to move freely within the store when marking items down. This makes for “almost expired” produce or daily specials to be updated quickly and efficiently without having staff manually change the pricing.
5 Benefits of Utilising Retail Electronic Signage
- Accuracy and Timelines: Electronic shelf labelling systems can be updated instantly with new pricing information, ensuring that customers always see the latest prices. This can help to prevent client dissatisfaction and improve customer loyalty.
- Reduced Labour Costs: These devices eliminate the need for manual price changes, which can save retailers a significant amount of time and money. Employees’ time may be better utilised in other areas of the business as opposed to manually changing tags and pricing stamps.
- Improved Inventory Management: ESL systems can be used to track inventory levels and expiration dates. This assists retailers in avoiding issues like running out of stock and consequential losses due to spoilage. This system will inform users of how much stock is left or when perishables might expire.
- Greener Operations: Teraoka’s ESL systems use less paper than traditional pricing tags. This helps retailers to reduce their environmental impact and carbon footprint. Thousands of paper pricing labels are needed every month for larger retail stores. However, by converting to our ESL system, you can assist with the prevention of deforestation and other environmental impacts associated with paper production.
- Increased Customer Engagement: This system is not only a pricing solution. It can also be used to display promotional information, product reviews and other content that can assist with engaging customers and drive sales. For example, the system could be utilised to display a countdown timer for when a sale is about to begin or end or to show what customers think of the product. This may help to make the shopping experience more interactive and engaging for consumers.
Choose the Best First
At Teraoka, we are the proud, sole distributors of Terako/DIGI Weighing and retail electronic signage systems and Anritsu Inspection systems in Southern Africa. With 10 sales and services branches strategically located throughout the area and a formidable distribution channel into Sub-Saharan Africa, there is hardly a place where we cannot assist you. If you are looking for retail electronic signage, contact us for superior products, informed advice and excellent after-sales service.