Captivating Shoppers: Unleashing the Potential of Retail Electronic Signage
Although many consumers have swopped in-store shopping for online buying some still prefer the traditional brick-and-mortar experience that shops have to offer. With that in mind, retail electronic signage has led to a more positive in-store purchasing experience for customers and a way for retailers to stay on top of consumer trends whilst keeping tight control of inventory.
Key Components of Successful Retail Electronic Signage
It is important to understand that Teraoka’s retail electronic signage isn’t just billboards with flashing lights letting people know which isles are running specials or where to find in-store promotions. We take a more subtle, yet powerful approach, through our Digi Electronic Shelf Labels or ESLs compatible with a plethora of products, hardware and software.
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Automated signage:
Retail electronic signage takes the possibility of human error out of the equation by using digital platforms to control brand promotions, reflect specials and adjust prices in real-time. This also allows you flexibility about pricing and labelling.
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Keeping up with inventory:
ESLs are an effective tool for you to keep up with inventory. Product offerings and pricing are directly connected to your inventory as the items are scanned through till points you can see when stocks are running low. This assists in reducing wastage and in refilling popular shelf items quicker.
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Product Transparency:
As much as retail electronic signage is relied upon to alert shoppers to discounted prices, there is only so much information that the label can contain. Including a QR code on your ESLs that contains product particulars assists customers in making an informed decision on the product.
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Visual Engagement:
Multiple-sized tags with LED flashing lights strategically placed on the corner of them draw attention to any shelf product. A cleverly designed image together with pricing and certain product information displayed over one or more screens will let customers know, at a glance, what discounts or specials they can expect. Often shoppers enter a store knowing exactly what they are going to purchase. Through the clever use of eye-catching retail electronic signage, you can trigger the impulse for them to buy items not on shopping lists.
How Does Retail Electronic Signage Engage Customers?
Probably the biggest advantage of retail electronic retail signage is repeatability. As customer retention is the core of any business, these ESLs give your customers a more personalised shopping experience ensuring that they will be back again.
Stores are usually divided into sections, keeping similar types of food items and products in the same area. Advertising specials and promotions and struggling to find them can lead to a poor shopping experience especially if customers have to navigate a maze of isles to find the items.
ESL affords in-store shoppers a positive shopping experience through a downloadable app. This app will not only allow them to look at the specials in the store but also assist them in finding the aisle where the specials can be found.
All Things Automated
The goal of retail electronic signage is to increase sales and offer better customer service. At Teraoka our commitment to assisting stores with automation systems for improved business operations as well as our valuable insight into product development, marketing and after-sales support has made us the leader in the industry. Contact us for your automated retail or wholesale equipment.